"Before you create any more 'great content,' figure out how you are going to market it first." -Joe Pulizzi. At Stanford, "marketing" can often seem like a four-letter word. Learn how to tell your department/center's story in a way that helps you meet institutional goals while staying true to your brand. We'll use the recent completely virtual recruitment season to explore the various channels and forms of communication you can use to reach your audiences and create an epic campaign.