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Stanford Stanford WebCamp 2023 All Things Web - By community, for community
 

Keeping it Fresh: Automating your Content Strategy

Track
Content Strategy
PM / Business
Audience
All

It’s a common story that we hear across many campuses: small team, huge website. How do you stay sane, keep everything up to date, and still have time to work on adding new features?

The answer is to automate whenever possible! We’ll show you some of the strategies and tools that the Stanford Law School WebTeam has developed to help us keep it all under control.

In this session, we’ll cover the following:

  • Building relationships between content using tagging within your CMS.

  • Aligning your content strategy with your academic calendar.

  • Scheduling automated reminders for content editors.

  • Leveraging the API of your task management system to automate your content strategy workflow.