UX design methods tend to focus entirely on usability testing, but usability is just one of many product attributes that impact the user. If we want to holistically improve the UX of a product, we should expand our methods and test additional attributes, such as look and feel. In this talk, I will present methods I employed to examine the visual appeal of academic library websites. I will share what I learned during this study, like design elements that have a powerful impact on visual appeal and the do's and dont's of altering UX study methods.